Plain-English definition
What it is
Source-specific display numbers can connect a visitor or campaign to a call while preserving the business identity, approved routing, and recording policy.
Call attribution
Governed number routing and source context for measuring phone demand without confusing calls with outcomes.
Boundary
What it does not prove
- That a call was qualified
- That a caller booked or won
- That transcript capture is approved
Capabilities
What this system enables
Capability 01
Connected calls by source
Capability 02
Answer and missed-call rates
Capability 03
Talk time by channel
Capability 04
A joinable phone-lead identity
Lifecycle
How readiness progresses
- 01Designed
Numbers, routes, attribution rules, and notices are specified.
- 02Provisioned
Provider resources exist but are not yet client evidence.
- 03Commissioned
A governed synthetic call proves routing and source context.
- 04Monitored
Ongoing health checks keep routing and data current.
What must be true first
- Provisioned numbers
- Approved routing
- Recording and privacy policy
- Synthetic test-call readback
Decisions it can inform
- Which sources create connected calls?
- Where are calls missed?
- How much phone effort does each channel require?