Channel + labor economics

A transparent combination of media spend, sales-team effort, and verified outcomes.

Plain-English definition

What it is

Fully loaded acquisition analysis adds an approved value of team time to media spend, then relates both to a verified operating outcome under one period and attribution rule.

Boundary

What it does not prove

A labor rate that the client has not approved
Won customers without operating outcomes
A fair comparison when periods or attribution rules differ

Capabilities

What this system enables

Capability 01

Media cost per lead

Capability 02

Media cost per won customer

Capability 03

Labor cost per won customer

Capability 04

Fully loaded acquisition cost

Lifecycle

How readiness progresses

01
Defined
Eligible spend, time, outcomes, and exclusions are explicit.
02
Approved
The client approves the labor basis and business interpretation.
03
Calculated
All inputs share one period, grain, and attribution rule.
04
Reconciled
Changes in source data trigger a new versioned result.

Required inputs

What must be true first

Fresh channel spend
Eligible call duration
Approved loaded labor basis
Verified outcomes

Questions supported

Decisions it can inform

What does it cost to win a customer?
Which channel consumes the most phone effort?
Where does cheaper media create more operating work?

Follow the dependency chain

Measurement system

Call attribution

Governed number routing and source context for measuring phone demand without confusing calls with outcomes.

Outcome system

Lead identity + outcomes

The governed join from website and phone demand to booked, lost, won, and revenue states in the operating system.

Decision system

Comparable evidence

Before-and-after observations that share one scope, ruleset, grain, and evidence standard.