Savage Google Ads Operations

Savage Strategic develops internal technology to help our marketing team analyze, manage, and optimize Google Ads accounts for our agency and the businesses we are authorized to represent.

Purpose and capabilities

Our Google Ads operations toolkit is designed to support account analysis, performance reporting, keyword research, campaign creation, budget management, targeting, conversion measurement, and campaign optimization.

The integration is being developed for campaign types and functionality supported by the Google Ads API. Individual capabilities are introduced and validated in stages. Available operations depend on account permissions, Google API access, and our internal controls.

How the technology works

Savage develops and maintains its integration using the Model Context Protocol (MCP), which connects approved internal interfaces to our advertising tools. Arcade.dev provides supporting tool-execution, authentication, and operational infrastructure. Savage’s advertising services carry out the underlying Google Ads API operations.

Authorized Savage personnel use the tools to review account information and carry out permitted account-management operations on behalf of the agency and its clients.

Google Ads data access and use

The integration accesses information only from Google Ads accounts Savage is authorized to manage. Depending on the operation, this may include account and campaign settings, advertisements, keywords, targeting, budgets, performance statistics, and conversion information.

We use this information to deliver advertising management services, prepare reports, evaluate campaign performance, and execute authorized account changes. Authorized technology service providers may process information as needed to operate the integration. Our Google Ads data privacy disclosure explains access, use, storage, sharing, and requests concerning this information.

Access and availability

This is an internal agency tool. Access is restricted to authorized Savage personnel; it is not a publicly available software product and has no public registration. Clients do not need to access the tool directly for Savage to manage their advertising accounts. This page describes the tool publicly and requires no sign-in.

Privacy and contact

Review our Privacy Policy and Terms of Service. Questions about this technology or our data practices may be directed to support@savagestrategic.io.

Savage Strategic is an independent marketing agency and is not affiliated with or endorsed by Google.